January 7, 2016 by The Dog Rules
I began by revisiting my original post on identifying my target audience thinking it would be a helpful jump off point. You can find the original post here.
Now I sit facing the Blank Page. Fortunately it’s an e-page because if I were attempting to write with pen on paper the floor would be littered with with crumpled sheets. What is so intimidating about a blank page when
you I have to write?
I’m supposed to be writing for a person or persons who will be interested in what I write. How am I supposed to identify them? What do they want from me? In thinking about this my mind is flooded with all the unhelpful thoughts. The Committee in my mind calls a meeting that I don’t want to attend. I just want to sit here quietly, focus on what it is I am trying to say/do and create a cogent posting for those who ARE my audience while the Committee nags me: “Nobody wants to read about you and your animals.” “What makes you think your writing is interesting?” “You’re not a licensed, professional trainer so why would anyone listen to you?” “That and a $1 might get you a cup of coffee.” and do on. Sigh. I started out with enthusiasm and excitement and here I am mentally crumpling pages.
Oh audience, who are you really? Should I try to narrowly define you as though I were selling a product, say widgets, and only say things that widget collectors want to hear? Do I choose a topic that is currently front and center in the media and belabor the particular points of that issue or take the complete opposite side (whether or not I believe in the argument I am presenting) to incite a reaction? Ought I do a survey to find out topics that people want to read about and write things on those?
Is it actually possible to just write about the things that make me go “hummmm… ? that’s interesting” and put them “out there” to start a conversation or perhaps present fresh and/or unfamiliar perspective?
Let me know your thoughts.